The Ultimate Unlock: Why Your Belief System is Your Destiny

There is a quote attributed to Henry Ford that cuts through every excuse, every justification, and every hesitation you’ve ever had:

“Whether you think you can, or you think you can’t, you’re right.”

Read that again.

In the world of "The Relentless Project," we talk to people who push to achieve the impossible. We dig into real stories of real fucking life to find out what separates those who settle from those who strive. And the more conversations I have, the more I realize that the separation doesn't start with talent, money, or connections.

It starts in the mind. It starts with the terrifying, undeniable power of belief.

Your life right now—your bank account, your relationships, your physical health, your career—is a direct reflection of what you genuinely believe you deserve and what you believe you are capable of achieving.

If you believe you are destined to struggle, your brain will subconsciously sabotage every opportunity that comes your way to ensure your reality matches your belief. But if you genuinely believe you are capable of greatness, your brain will begin to relentlessly hunt for the path to make it real.

The Trigger for Action

Belief isn’t just some fluffy, feel-good concept to post on Instagram. It is practical fuel.

In his absolute classic book, The Magic of Thinking Big, Dr. David Schwartz nails this concept. He argues that belief is the ignition switch. He writes, "Belief, the 'I'm-positive-I-can' attitude, generates the power, the skill, and the energy needed to do."

When you believe something is possible, your mind stops looking for reasons why it won’t work and starts finding ways to make it work.

This touches closely on faith. Whether it’s a spiritual faith or simply a profound faith in your own potential, you need an unwavering conviction in things you cannot yet see. The relentless pursue what others call "delusional" right up until the moment it becomes reality.

The Dream Killer: Facing Fear

So, if belief is so powerful, why do so many of us stay stuck playing small?

The answer is fear.

Fear is real. It’s visceral. It makes your palms sweat, your stomach turn, and your heart race. Fear is a biological response designed to keep you alive. But in the modern world, that same survival mechanism kills more dreams, wrecks more goals, and buries more potential than any external force ever could.

We sit in indecision, terrified of making the wrong move. And here is the hard truth: Indecision and postponement fertilize fear. The longer you wait to do the thing you’re scared of, the bigger the monster grows in your mind.

Think about skydiving. The most terrifying part of skydiving isn't falling through the air at 120 mph. The most terrifying part is sitting in the plane as the door opens, looking down at the earth three miles below. Your brain is screaming at you not to move.

But the second you jump—the second you take decisive action—the fear doesn't just disappear; it transforms into adrenaline. It turns into focus.

Action cures fear. You cannot think your way out of being afraid. You have to act your way out of it.

The Excuse Factory

When fear takes hold, our brains get creative. We start manufacturing excuses to justify our inaction.

• "I’m too old to start a new career."

• "I’m too young to be taken seriously in this industry."

• "I don't have the right degree."

Let’s be real: these are lies we tell ourselves to feel comfortable with quitting before we even start. In reality, you will never wake up one morning and think, "Ah, today is the absolute perfect age and circumstance to take a massive risk."

If you are waiting for perfect conditions, you are waiting to die.

Are You Making History or Recording It?

Dr. Schwartz makes another profound point in The Magic of Thinking Big about how we use our minds.

Many people use their brains merely as storage devices. They are filing cabinets for facts, statistics, and other people’s opinions. They spend their lives "remembering facts"—essentially recording the history that other people have made.

The relentless person uses their brain differently. They don't just store information; they process it to create new plans. They use their mental energy to solve problems and design their future. They are too busy making history to spend all day memorizing someone else's.

You have to condition your brain to be a creator, not just a consumer. You have to condition it to think success, not failure. If the master thought at the forefront of your mind is "I will succeed," your mind will navigate toward that outcome. If the master thought is "I’m probably going to fail," your mind will ensure you do.

The Call to Action

Your potential is limitless, but it is currently caged by the boundaries of your own belief system. It’s time to break the cage.

Your challenge this week is an "Audit of Belief."

I want you to identify the one big goal you’ve been putting off—the business idea, the fitness goal, the difficult conversation.

Now, write down the honest reasons why you haven't started. Look at that list. Are those legitimate, insurmountable barriers? Or are they manifestations of fear and "I can't" thinking?

Find the excuse you use the most, look it in the eye, and call it what it is: a lie. Then, take one single, physical action toward that goal before the sun goes down today.

Don't think about it. Jump out of the plane.

Until next time... Stay Relentless.