The standard is the standard. Adversity is going to try to take you out of the fight, but when life strips you down to nothing, your only response should be to come back stronger and make it regret leaving you alive. It doesn’t matter what you’ve been through or what…
If you want to be part of something great, you can’t start making exceptions. Once you start chipping away at your standards, the entire framework of what you are building erodes. There are standards that must be met, regardless of the business you are in. This is not personal; it…
There’s a difference between pushing your limits and causing trauma to your system. Nick Lavery explains that true conditioning—whether it is your VO2 max on an assault bike or your mental endurance—requires more than just endless suffering. If you just go non-stop without a break, your strategy will fail. You…
In 2013, Active-Duty Green Beret CW3 Nick Lavery survived a devastating insider attack in Afghanistan, taking four machine-gun rounds to the leg at point-blank range simply because he absolutely hates to lose. After waking up at Walter Reed missing his leg above the knee, Nick did the unthinkable: he flat-out…
It sounds simple, but it is one of the hardest mindsets to master. Life is inevitably going to out-fight you. It will also outlast you. But your reaction to that heavy reality is entirely in your control. Trying to laugh as much as you can is the biggest thing you…
Being relentless is a constant, daily process. It is not about reaching the end of the road and feeling like you’ve accomplished everything. It’s about maintaining your constant drive and purpose. Once you accomplish your ultimate goal, you have to find the next thing. Keep your edge, stay in the…
When you’re battling your own mind, your pride will try to convince you to keep it a secret. But as Damien explains, you have to go out there and talk to somebody, regardless of what your ego is telling you. You don’t lose your edge by asking for help. You…
When dealing with heavy trauma, it’s easy to use chaos as a distraction. Damien Celaya explains how he would be encouraged to go on another deployment to escape his issues at home, believing that throwing him back into the chaos would somehow make him feel better. But that mindset is…
The tactical community spends a lot of time training for the chaos of war, but almost no one trains you for the deafening quiet that hits when the uniform finally comes off. Retired Army veteran and serial entrepreneur Damien Celaya knows the brutal reality of this transition, battling what he…
It’s a very real, very dark place, and when you’re there, it’s easy to feel like there’s no way out. David Watson was in solitary confinement, completely isolated, when he found out his mother had passed away. In that moment of absolute despair, he had to make the hardest decision…
When things fall apart, it’s easy to blame your environment, the people you associate with, or the hand you were dealt. The only way to actually change your life is to look in the mirror and accept full responsibility for your actions. You can’t fix a problem you refuse to…
The exact same relentless, high-adrenaline mindset that kept David Watson ( @iamdavidwatson) trapped in a life of crime was the exact same mindset he used to completely turn his life around. He didn't lose his edge or his hustle—he just stopped applying it to toxic habits and started applying it…
David Watson shares the brutal reality of turning his life around: he had to completely cut out his old life. He stopped going to the clubs, he stopped hanging out with his old friends, and he stopped giving himself the opportunity to slip back into his past. He completely changed…
When you are trapped in a cycle of bad decisions, it is easy to feel like the world has written you off. David Watson shares his vision for the Redemption Club, hoping people look at his journey and feel proud that someone can completely turn their life around after living…
David Watson knows firsthand that the most brutal battle you will ever fight is with the person staring back at you in the mirror. After a series of bad decisions led to him spending nearly eight years locked inside harsh prisons across the Bahamas, Mexico, and the United States, David…
You have an opportunity to do something different. It is incredibly easy to let the stresses of life weigh you down and convince you that your current situation is permanent. But you have to take a step back and realize that if you are still here, you still have time…
When you accept a low bar for your life, you are actively avoiding growth. You have to start doing things that make you nervous and uncomfortable if you want to see a change. Accept your failures as lessons, figure out exactly what you need to do differently next time, and…
Discipline isn't about random bursts of motivation; it's about repetition. The simplest way to build that consistency is to write your goals in a physical notebook and carry it with you everywhere you go. When you actively write down and read your goals, it gives you the mental space to…
Whether you are coaching a youth sports team, running a business, or just navigating your daily life, someone is always watching you. You have a massive responsibility in the position you hold, whether you actively asked for it or not. If you show up miserable and just go through the…
It’s easy to sit back and get mad that nobody reached out to check on you. But here’s the ultimate reality check: how many people did you check on today? We like to complain about a lack of support, a lack of communication, or a lack of opportunity while putting…
At 18 years old, Michael Kessler found himself staring down the barrel of real-world responsibility as an unexpected teen father. Instead of folding under the pressure or making excuses, he used it as rocket fuel, stepping onto a college campus just four days after his daughter was born and walking…
We all have a natural instinct to fight our battles in total silence. It is incredibly easy to keep your struggles a secret and convince yourself that it is your burden to carry entirely on your own. But when you hide the things you are fighting to overcome, you are…
If you cannot seem to break a habit that you know is actively destroying your potential, you have to look deeper. It isn't just a lack of willpower—it is a subconscious fear of losing control or facing your past. We use bad habits to give ourselves a false sense of…
Your mind is the most powerful tool in your arsenal. The placebo effect shows us that the sheer belief that something will work can actually produce physical results. You have to apply that exact same concept to your daily struggles. If you tell yourself a setback is the end of…