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The Relentless Project
The Relentless Project
The Home of the Obsessed. The Relentless Project is not for the complacent. It is for the dreamers, the doers, and the ones who refuse to settle for an average life. We are dedicated to meaningful, unfiltered conversations with only the most driven people. From the discipline of MMA fighters and boxers to the vision of entrepreneurs and the soul of music artists, and producers we dissect the minds of those who strive for greatness. We don’t just talk about success; we talk about the price paid for it. We explore the triumphs, the failures, and the relentless pressure required to push beyond limits. Whether you are looking for motivation, strategy, or proof that your dreams are possible—you will find it here. Real People. Real Stories. Real F*cking Life.
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May 30, 2026

#138 - Eating the Frog: Heartbreak, High Stakes, & Failing Forward | The CJ Norman Story

#138 - Eating the Frog: Heartbreak, High Stakes, & Failing Forward | The CJ Norman Story
The Relentless Project
#138 - Eating the Frog: Heartbreak, High Stakes, & Failing Forward | The CJ Norman Story
Spotify Apple Podcasts
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VP of Sales at IceCap Group, real estate investor, and football coach CJ Norman knows exactly what it takes to survive in an industry where you eat what you kill. After transitioning from a college athlete with no roadmap to a general manager leading 30 people right out of school, CJ built a massive career spanning over 200 real estate transactions. But scaling his success came at a brutal cost, forcing him to navigate devastating personal breakups and a deeply dark year in 2025 right as his career demanded his absolute best. We dive deep into how he compartmentalized the heartbreak, why he believes in "eating the frog" to tackle the hardest tasks first, and how figuring out his why kept him from quitting. This is a raw masterclass in failing forward and keeping the train on the tracks when the wheels are shaking

Real people. Real stories. Real f**king life.