VP of Sales at IceCap Group, real estate investor, and football coach CJ Norman knows exactly what it takes to survive in an industry where you eat what you kill. After transitioning from a college athlete with no roadmap to a general manager leading 30 people right out of school, CJ built a massive career spanning over 200 real estate transactions. But scaling his success came at a brutal cost, forcing him to navigate devastating personal breakups and a deeply dark year in 2025 right as his career demanded his absolute best. We dive deep into how he compartmentalized the heartbreak, why he believes in "eating the frog" to tackle the hardest tasks first, and how figuring out his why kept him from quitting. This is a raw masterclass in failing forward and keeping the train on the tracks when the wheels are shaking.

Real people. Real stories. Real f**king life.
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The path to success is RELENTLESS. Thank you for listening! Make sure to like & subscribe to the YouTube channel!

https://www.therelentlessproject.com.

PARTNERS

QUINTALIZA
A reposado unlike any you’ve tried before. Each batch is uniquely aged for a perfect pairing of creativity and quality, melding the smooth taste of organic agave with familiar, subtle notes reminiscent of a morning brew. Grab your bottle below!
https://shop.quintalizatequila.com/ISMAEL74112

SEMINAR STACK
Register for the ultimate fusion of wellness, Jiu Jitsu, First Responders and community. Learn more below!
https://www.seminarstack.com

FREEDOM BEAR COFFEE
Head over to Freedom Bear Coffee and grab yourself a bag of “Relentless Brew” - For the everyday grinders who refuse to quit!
https://www.freedombearcoffee.com/products/relentless-brew

VALOR SNACKS
Stop over at Valor Snacks and use code “RELENTLESS” at checkout to save 10% on your order!
https://valorjerkysnacks.com?sca_ref=10156880.RH2avFHMWxp

PATRIOT PAWS
Stop over at Patriot Paws and use code “RELENTLESS” at checkout to save 10% on your order!
https://thepatriotpaws.com?sca_ref=10156998.IK2y7ELYVFvzbs06

PROJECT #1 NUTRITION
Save 10% off of your order when you use code “RELENTLESS” at checkout!
https://www.project1nutrition.com/?ref=relentless

COMBAT FLIP FLOPS
Head over to Combat Flip Flops and save 20% when you use code “RELENTLESS” at checkout!
https://www.combatflipflops.com/RELENTLESS

A HUGE SHOUT-OUT TO OUR SPONSORS:

Carbo Trading ➡️ https://www.instagram.com/carbo.trading
Carbo Jewelers ➡️ https://www.instagram.com/carbojewelers
Continental Jewelers ➡️ https://www.carbojewelers.com

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🙋🏽‍♂️HOST: Ish Lopez
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🎙️PODCAST
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